We chose to rename the firm “Direction Legal LLP” to better describe our purpose. We predominantly serve new Canadians wishing to build a strong new life here in Canada. We serve as their trusted advisors, helping them to navigate legislation, regulation, process and best practices. We listen to our clients’ goals and then using our expertise and experience, we provide tailored direction on how to best to navigate through the Canadian legal system in order to achieve those goals. The design of our logo reflects this purpose. A strong, stylized arrow (made from two smaller arrows that are reminiscent of the mountains in the Vancouver landscape) points in an upward, progressive direction.
We have included Chinese characters in our logo because we consider our ability to communicate with our Chinese clients in both Cantonese and Mandarin to be an important aspect of our identity. The Chinese characters we have chosen refer to “the beginning of a pathway” or “a new direction”.